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A concise guide to market research : the process, data, and methods using IBM SPSS statistics / Marko Sarstedt, Erik Mooi.
Author
Sarstedt, Marko.
Published
Dordrecht : Springer, c2014.
Call Number
658.83 Sa248C 2014
Location
BUU Library (BangSaen)
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Achieving optimal enrollments and tuition revenues : a guide to modern methods of market research, student recruitment, and institutional pricing / William Ihlanfeldt.
Author
Ihlanfeldt, William.
Published
San Francisco : Jossey-Bass, 1981.
Call Number
378.1050973 Ih25A
Location
BUU Library (BangSaen)
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Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / Mike Grigsby.
Author
Grigsby, Mike.
Published
London : Kogan Page, c2016.
Call Number
658.812 Gr857A
Location
BUU Library (BangSaen)
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Applied consumer behaviour / Martin J. Evans, Luiz Moutinho, W. Fred van Raaij.
Author
Evans, Martin
Published
Harlow, England : Financial Times/Prentice Hall, 1996.
Call Number
658.8342 Ev92A
Location
BUU Library (BangSaen)
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Basic marketing research / Gilbert A.Churchill, Jr., Tom J. Brown.
Author
Churchill, Gilbert A.
Published
Mason, OH : Thomson/South Western, 2007
Call Number
658.83 Ch563B 2007
Location
Chanthaburi Campus Library
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Basic marketing research : a decision-making approach / Naresh K. Malhotra, Mark Peterson.
Author
Malhotra, Naresh K.
Published
Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006.
Call Number
658.83 Ma249B 2006
Location
BUU Library (BangSaen)
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Basic marketing research : customer insights and managerial / Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill.
Author
Brown, Tom J.
Published
Singapore : Cengage Learning Asia Pte Ltd., c2020.
Call Number
658.83 Br881B 2020
Location
BUU Library (BangSaen)
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Basic marketing research : integration of social media / Naresh K. Malhotra.
Author
Malhotra, Naresh K.
Published
Boston : Pearson, c2012.
Call Number
658.83 Ma246B 2012
Location
BUU Library (BangSaen)
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Basic marketing research : using microsoft excel data analysis / Alvin C. Burns, Ronald F. Bush.
Author
Burns, Alvin C.
Published
Upper Saddle River, N.J. : Pearson Prentice Hall, c2008.
Call Number
658.830285 Bu967B 2008
Location
BUU Library (BangSaen)
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Consumer behavior / James F. Engel, Roger D. Blackwell and David T. Kollat.
Author
Engel, James F.
Published
Hinsdale, Ill. : Dryden Press, 1978.
Call Number
658.8342 En57C 1978
Location
BUU Library (BangSaen)
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Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard.
Author
Engel, James F.
Published
Fort Worth, Tex. : Dryden Press, c1993.
Call Number
658.8342 En57C 1993
Location
BUU Library (BangSaen)
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Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.
Author
Blackwell, Roger D.
Published
Australia : South-Western/Thomson Learning, c2001.
Call Number
658.8342 Bl632C 2001
Location
BUU Library (BangSaen)
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Consumer behavior and the practice of marketing / Kenneth E. Runyon, David W. Stewart
Author
Runyon, Kenneth E.
Published
Columbus : Merrill, 1987.
Call Number
658.8342 Ru943C
Location
BUU Library (BangSaen)
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Consumtion and marketing the Asian perspectives and practices / assistant professor Krittinee Nuttavuthisit.
Author
Krittinee Nuttavuthisit.
Published
Bangkok : Sasin Graduate Insitute of Business Administration of Chulalongkorn University, c2011.
Call Number
658.83 Kr92C
Location
BUU Library (BangSaen)
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Customers satisfaction in service marketing of marine recretional sport at muine beach, phan thiet City, binh thuan province, Viet Nam / Nguyen Tra Giang.
Author
Nguyen Tra Giang.
Published
2009.
Call Number
658.83 Ng576C
Location
BUU Library (BangSaen)
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